Representing the heart and soul of any brand is no easy task.
The interpretations of an extensive amount of people are put on the weight of your shoulders as a designer. You need to be able to represent a lot of ethereal ideas and condense them to one visual symbol.
If people don’t resonate or have an instant impression as to what you do as a business, or what your entity represents; you’ve mostly failed. The difference between art and design is that design has to resonate with a target audience first. If not you’ve created a frilly image that doesn’t serve any purpose.
We’ve all seen ineffective brands exist or have experienced solutions that don’t work. We’ve either tried to save our pennies and refrain from investing or there wasn’t a designer on the other end accurately facilitating the project to achieve the desired results.
A lot of designers take on an approach of satisfying their own personal creative needs rather than doing what’s best for the project or client. Deeper than the needs of a business owner, are the needs of a business. Fundamentally it’s more important for a brand visually to resonate with the audience of the intended target market rather than satisfying a personal aesthetic.
The difference between art and design is that design has to resonate with a target audience first. If not you’ve created a frilly image that doesn’t serve any purpose.
In a sports context, it’s essential to create an identity that a team can rally behind visually. More so then a pretty visual, it’s vital to help devise a backstory that can help unify people and stand for a believable cause.
When picking an animal to represent a brand, it’s vital to pick personality traits that set a great example to inspire a team. In this case, a Boar was chosen as they are representative of; having a strong will, remaining loyal and persistent while having a great deal of integrity.
As a sports team has to overcome a range of challenging scenarios, I felt these attributes were perfect in terms of having a mascot represent a sports team.
As Boars are not the most visually pleasing animal, I wanted to incorporate this element of being the “ugly underdog” whilst blending the logo with these positive personality traits. I tried to combine some early 1950’s mascot elements with a very vibrant and modern colour selection.
More so then a pretty visual,
it’s vital to help devise a backstory that can help unify people and stand for
a believable cause.
When trying to twist the limitations of the anatomy, I was trying to keep the key features of a boar, while turning and bending what I could to better suit the needs of the project. Which is a tricky task in character design, and takes many hours developing and sketching.
Eventually, I reached a solution which was viable for mixing these different elements whilst still answering the fundamental needs of the project.
If you’re interested in having a mascot or figurehead designed for your brand, by all means,, please get in touch. I very much enjoy getting to the heart of any brand and doing what I can to uniquely represent your project to make sure it stands out and get the cut through it deserves.
Whether it’s your first time dealing with a designer, or you’re a creative director looking for the visual piece of the puzzle to your new project; by all means, please get in touch. Let's collaborate and work together to achieve incredible results!