When trying to find the right person for a creative brief, it can be quite challenging weaving through the many types of creatives out there that can meet the needs of a project.
Do you go to an illustrator that can draw? Do you go to a graphic designer that can design a logo? Or do you go to a conceptual artist?
When you don’t specialise within a creative profession all of these decisions can be quite hard to narrow down. The starting point is often the hardest when you don’t have much of a clue as to what you’re looking for.
From dealing with bad experiences of service-related work previously, it’s hard to find people that can guarantee to provide you with the solutions you desire. Questions that should be asked are: Does this person have the right expertise for your project? Will the deliverables meet the needs of your project? Will you be appropriately assisted in narrowing down what will best represent your project?
All of these questions can create a lot of overwhelming feelings in trying to find “Mr or Mrs Right”. The most essential priority in reviewing which creative professional to go with is making sure they have an appropriate track record. Being able to prove and showcase a portfolio that demonstrates expertise in a specific style visually as to what you’re after is absolutely crucial.
I don’t put my eggs in multiple baskets. I stick to my strengths. I stick to what I’m good at.
My work isn’t perfect for everyone. It’s not going to fit everyone’s needs, it’s not going to please everyone, and it sure as hell won’t be appropriate for every client on the earth. I’m the antithesis of Warren Buffet, I don’t put my eggs in multiple baskets. I stick to my strengths. I stick to what I’m good at. A lot of designers out there like to be a “jack of all trades”. They like to be able to have a wide and diverse portfolio with this attempt of appealing to everyone. A mentality of trying to prove that they can “do it all. But the creative spectrum is quite broad. Within graphic design alone, there are thousands of niches, specialities and skillsets under this creative field.
It’s like different business’s specialising in various industries. You don’t expect a specialised vegetarian and vegan grocery store to sell meat as well. The intended audience doesn’t have those needs and expectations. A vegan grocery won’t be better served by trying to appeal to one niche market while also trying to appeal to a generic market. Moving back to graphic design, a person who dedicates themselves to one style is sure to be an expert in that style. Like an athlete, they play to their strengths. They play to their talents. They play to the unique abilities that make them incredible at what they do.
Do you want someone that can do it all? Or do you want someone that specialises in the direct service you require?
Naturally when hiring a professional; do you want someone that can do it all? Or do you want someone that specialises in the direct service you require? If you have a skin problem that’s undefined and complex; do you expect a general practitioner to solve your problem? Or do you believe that the dermatologist will better serve you?
When hiring a creative, it’s crucial that they have a track record in showing the suitability of the work you require. It’s a waste of time going directly to the first person “you know”. Sure, sometimes you get lucky, and the person you knows specialises in the field you need and can deliver decent enough outcomes for your project. But when you require branding for your specialty coffee cafe-you want to go to the designer that specialises in branding for all the cafes around. Not the person who says they can do event posters, corporate logos and web design within some multifaceted “skill” tree.
When approached by potential clients I make sure to understand the ins and outs of the project soundly before taking the job onboard. To me, taking a project on for the sake of money isn’t necessary to me. If that were the case, I’d be spending my time working on projects I can’t stand.
I take the time to understand your requirements to see if my talents and capabilities will do justice to your projects. Ultimately I want the best outcome for you at the end of the day. If that means I can’t provide what you require and have to recommend you to someone else, by all means, I would. The heart of what I do is centred around doing what’s right for my clientele–not my own personal needs or interest.