When answering any brief, the most critical factor is being aware of the exact problem needing to be solved.
More than art or just a “pretty picture” design serves its purpose by answering a straight set of complications relating to the needs of the client.
In a sports context, there’s often a dominance of fierce or aggressive related characters. In this instance, I wanted to create a symbol for a brand that represented love and peace with an air of assurance and determination.
In a creative context, it’s easy to write off what doesn’t make sense to us. It’s easy as a graphic designer to only flock to things that you’ve previously been exposed to and to stick to current and popular trends.
But I personally welcome a challenge and love a brief that gets my head ticking to create a custom and unique solution. Pigeons aren’t typically represented as sports mascots. The real challenge was trying to create something that had the same spirit of a fearless animal head but still maintaining a sense of willfulness.
When developing a sketch, it’s often hard trying to incorporate what feels like 10,000 emotional elements into one drawing.
When developing a sketch, it’s often hard trying to incorporate what feels like 10,000 emotional elements into one drawing. It needs to function in the right context as to where it’s going to be displayed in. Visually it needs to be right for the project. And it needs to answer a set of fundamental questions to a set of problems.
In this case, the problem that needed to be answered is how do we communicate firmness and determination mixed with a sense of grace and purity. These are entirely competing ideas. This was very much merging the one extreme of macho traits with an equal amount of soft and gentle characteristics.
It’s typically the double-edged sword with the freedom of customisation. On the one hand as a creator, you have a broad open scope to create something entirely unique that hasn’t been done before. Yet as it has a pre-determined purpose you're sketch has a strict set of outcomes. When drawing it can be quite hard to “let things flow” when you’re thinking about how the illustration relates back to the brief.
This is the essential and challenging aspect of graphic design in comparison to art. Art has the freedom and purpose of solving a personal creative problem, which is often self-expression. Yet design is when a predetermined objective is decided on in advance, and that visual medium has to meet and serve that purpose.
The creative process itself is usually an iterative process, that revolves a lot of refinement and repeated steps.
When sketching through I found the elegance of the subject matter and the bold and robust line work was the perfect way to marry and combine both of these elements together. Combining these stylistic elements of a strong colour palette and the stylised line worked really helped strengthened this concept.
For the longest time, I would typically never understand how people would explain and say that graphic designers were “problem solvers”. But the creative process itself is usually an iterative process, that revolves a lot of refinement and repeated steps. Often it takes a lot of revisions to get to the final product.
When working with clients, I often don’t mind experimenting and creating new things. A lot of creatives can be quite stuck in their ways in not wanting to step outside of their comfort zones. From experience, the most rewarding projects, are the ones where you push the envelope and exceed your own expectations.
If you have a new branding or illustration based project and you’re looking to utilise a similar visual style, by all means, send us an email via the contact page, and we can start collaborating on your particular project today.